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CASE STUDY | UNOVIS ASSET MANAGEMENT

Created new connections with investors and industry stakeholders, contributing to the close of its second $150M+ USD fund

Unovis Asset Management was created to transform the global food system to one that is more sustainable from the perspectives of the environment, food scarcity, health, and animal protection. It accomplishes this by investing in alternative protein companies, including those working on plant-based, cellular agriculture and novel protein innovations.

Challenges

With a team spread across three continents and investments in companies worldwide, Unovis was struggling to communicate its value prop across all of its diverse stakeholders as well as potential investors. The alternative protein industry is both a very small world as well as one that is very distributed across regions. Active since 2016, Unovis is one of the oldest investment funds in the industry, but telling its story and reaching new audiences became challenging as alternative protein moved into the mainstream.

Achieved Results

Layup Content created for Unovis a unified content and social media strategy, including weekly thought leadership posting by the firm's principals, daily content activation, a monthly email newsletter, lead gen automation and monthly metrics reporting. 

This holistic approach has helped Unovis:
  • Become the premiere alternative protein venture fund in North America.
  • Create new connections with investors and industry stakeholders, contributing to the close of its second $150M+ USD fund.
  • Increase investor engagement with the fund via regular communications, positioning the General Partners as the go-to source for information and analysis in this field. This has increased reinvestment rates.
  • Improve its digital presence and website in order to drive traffic and generate leads, directly contributing to marketing ROI and AUM for the firm.
  • Raise the profile of its portfolio companies both large and small, helping them gain attention in the growing US market for alternative proteins even if they are based overseas.

Client

Unovis Asset Management

Industry

Venture Capital

Vertical

Alternative Protein

Results

Created new connections with investors and industry stakeholders, contributing to the close of its second $150M+ USD fund

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Closed their Second $150M+ USD Fund