Increased AUM more than 20x over the course of 5+ years

Based in St. Louis, Missouri, iSelect is a new kind of venture fund, dedicated to connecting investors with high-growth startup companies across Agriculture and Healthcare, with the stated goal of improving the global food system. Unlike typical venture funds, iSelect’s offerings are more accessible, open to all investors who qualify as a way to open up new access to the long-closed venture capital asset class.


The fund was well established and growing when it first approached Layup Content for help with its content and messaging, but it needed to prove its value and expertise to the marketplace via thought leadership and insights that its competitors couldn’t match. The iSelect team includes a number of subject matter experts and experienced operators in its markets, but the fund wasn’t leveraging their networks and knowledge like they could.

Achieved Results

Once we established a strong messaging and content strategy for iSelect, the fund started seeing increased engagement across all of its sales channels and saw steady growth in assets under management (AUM). iSelect’s engagement with Layup Content today includes thought leadership campaigns, email marketing, social media strategy, inbound content, media outreach and more.

Since starting work with us, iSelect has:
  • Increased AUM more than 20x over the course of 5+ years
  • Increased investor engagement and participation in the fund by more than 40%
  • Established the fund executive team as leaders in their field, garnering media interest, inbound investment, social proof and more
  • Established one of the leading specialty conferences in its industry, doubling participation annually for 3+ years and transitioning to a multi-city series
  • Put the iSelect name in front of thousands of new startup companies in its verticals, allowing the fund to be as selective as possible when making its investments, enabling greater outcomes


iSelect Fund


Venture Capital


Agriculture Technology and Food


Increased AUM more than 20x over the course of 5+ years

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