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What is the Most Efficient Way to Write Content?

I think about content like a pyramid. At the base is something big and ...

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Content Marketing, content strategy, Layup

What the Fastest Growing & Declining Categories in E-commerce Tell Us About Doing Business in a Recession

You’ve probably seen this list making the rounds this week. It’s from Stackline, which ...

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Content Marketing, Industry, SEO, Writing

How to Get More Valuable User-Generated Content

First, expand your definition of “user-generated content” (UGC). In the early days, UGC was ...

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Content Marketing, content strategy, Industry, Layup, Marketing

Creating a Content Marketing Checklist (that actually works)

Honestly, it’s pretty simple. When I create a content strategy, there are effectively five ...

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